Cookie Policy

At Night Theory, we use cookies (the digital kind — not the edible ones 🍪) to improve your experience on our site, understand how people use our store, and serve better content and ads.

By using our site, you agree to the use of cookies and similar tracking technologies as described below.

🔍 What Are Cookies?

Cookies are small text files that get stored on your device when you visit a website. They help websites remember things like your preferences, what’s in your cart, and whether you’ve been here before.

🧠 Why We Use Them

We use cookies to:

Keep your shopping cart saved
Remember your preferences
Understand how you interact with our site
Show you relevant ads (like that pillow you were eyeing…)
Improve speed, security, and overall performance

🍪 Types of Cookies We Use

Type	What It Does
Essential	Required for basic site functionality (cart, checkout, etc.)
Performance	Helps us understand how people use the site (via tools like Google Analytics)
Functional	Remembers your preferences and choices
Marketing & Advertising	Allows us to show relevant ads via Facebook, Google, etc.

How to Manage Cookies

You’re in control.

You can disable or manage cookies through your browser settings. Just note that turning them off may affect site functionality — for example, your cart may not stay saved.

Here’s how to adjust settings for popular browsers:

👁️ Pixel & Tracking Technologies

We may also use pixel tags, web beacons, and similar tech from third-party services like Meta (Facebook/Instagram), Klaviyo, and Google Ads to help track conversions, retarget ads, or analyze behavior.

Some of these platforms may associate browsing data with your email if you’ve opted into marketing.

To opt out of email-based behavioral tracking, visit:
https://customers.ai/opt-out