Privacy Policy

At Night Theory, your privacy is important to us. Whether you're buying your first anti-wrinkle pillow or just browsing our store, we’re committed to keeping your personal information safe, secure, and respectful of your trust.

SECTION 1 – WHAT DO WE DO WITH YOUR INFORMATION?

When you purchase something from our store, we collect personal information you provide such as your name, address, email, and payment details — so we can process your order and get your pillow to your doorstep.

When you browse our store, we also receive your computer’s IP address to understand your browser and operating system, and to help us improve your shopping experience.

SECTION 2 – CONSENT

How do you get my consent?
When you place an order, we take it as consent to collect and use your information for that transaction.

If we need your information for anything else — like marketing — we’ll either ask you directly or give you an easy opt-out.

How do I withdraw my consent?
You can withdraw your consent anytime by emailing us at hey@nighttheory.com

SECTION 3 – DISCLOSURE

We may disclose your personal information if required by law or if you violate our Terms of Service.

SECTION 4 – SHOPIFY

Our store runs on Shopify Inc. Shopify securely stores your data on their servers behind a firewall.

Payments
If you use a direct payment gateway, your payment data is encrypted via PCI-DSS standards. It's retained only as long as needed to complete the purchase, then deleted.

SECTION 5 – THIRD-PARTY SERVICES

Some third-party providers we use (like Shopify, payment gateways, analytics tools) will only access your data to the extent necessary to perform their services. For things like payment processing or order tracking, these providers have their own privacy policies. We recommend reviewing them too.

If any of these services operate in different jurisdictions, your data may be subject to that country’s laws.

Once you leave our store or click out to a third-party site, their policies apply — not ours.

SECTION 6 – SECURITY

We take your data seriously. Your personal information is protected using industry-standard safeguards like SSL encryption and secure storage.

Although no method of transmission over the internet is 100% secure, we follow all PCI-DSS guidelines and best practices to keep your information safe.

SECTION 7 – COOKIES

We use cookies to help the site run smoothly and to enhance your shopping experience. Examples include:

  • Remembering what’s in your cart

  • Understanding how you use our site

  • Showing you relevant ads if you've opted in

You can choose to opt out of cookies in your browser settings. Learn more about cookies here.

SECTION 8 – PERSONAL INFORMATION WE COLLECT

You may provide us with:

  • Contact info (name, email, shipping address)

  • Account info (if you create one)

  • Survey responses or messages

  • Marketing preferences

We may also collect:

  • Device info (browser, OS, IP, screen resolution)

  • Website activity (pages viewed, time spent, clicks)

From third-party sources:
We may receive information from platforms like Google, Facebook, or other advertising/analytics tools.

You can opt out of some tracking here: https://customers.ai/opt-out

CHANGES TO THIS POLICY

We may update this policy from time to time. We’ll post the latest version here. If there’s a significant change, we’ll notify you via email or a notice on the website.

Thanks!

Team Night Theory